I recently came across the New York Time’s article Cadillac’s Last Stand? Storied Brand Aims (Again) for Revival .
It could have been, it should have been America’s first high-couture French car between the world wars. Now it is the poster child for studying the diseases of brand aging. A couple of years ago Cadillac ran away from home and took up residence in the trendy Soho neighborhood in New York City (as if Saturn still lives). Now it’s back in its parent’s basement. The Detroit auto industry is the cradle for helicopter parenting. Brand suffocation is in its DNA. Only pickup trucks can flourish because they don’t have to grow up in the real world! Most of them don’t even have a regular job.